The challenges of editorial usability

Eve Demange, the author of the blog Plume Interactive is a specialist in this field in France, and explains the specificities and the challenges of editorial usability: "Architecture improves the usability of websites by reviewing some elements such as the structure of information, links to other pages, the design. Editorial usability ensures that the words used to guide browsing are clear enough, short enough, that they allow visitors to find their way easily. It is not about drafting or re-writing a text adapting it to web reading (even if this does improve editorial usability too); it is all about weighting the words. It is a different job, specific to web media. A good web writer can do this job, but also an experienced web designer or a specialist in usability that is sensitive to the editorial part."