The emergence of the ''cultural creatives''
A survey done in the States over 100,000 personnes was aiming to understand how conservatives and modernists were divided in American culture. But the results enhanced that an important part (a quarter) of the answers were incoherent, even contradictory. The assumption was made then of the emergence of a new model of culture which was described as the "cultural creatives."
Cultural Creatives consider, contrary to the other sociocultural families, that there is a link between the personal transformation and the social transformation. They look differently than the rest of the population on:
- Ecology, the planet and nature
- The place of women in society
- The relative importance to be, to have or to look at one's best
- Politics, economy and societal stakes
The same survey was then done in EU and showed the same trend. The results of the French survey are described in the book "les créatifs culturels en France" (éditions Yves Michel, Paris, mars 2007) : Five large families h ave been retained (and not 2 or 3 as in the U.S.A.):
- The " cultural creatives" represent 17% of the French population over 15 (that is 8 million people)
- The family of ''individual creatives'' (close to cultural creatives but resistant to aspect of personal fullfilment) are 21%
- The "Modern conservatives'' represent 20%
- The "Cynical sceptics" and the "Worried protectionists" gather 42%
The last two families (the "Cynical skeptics" and "Worried protectionist") include a depressive vision of the world. They withdraw into themselves and therefore have less influence on society.
The first two families (the "cultural creatives" and "creative individualists") represent 38% of the population but have a lesser impact on society now because they have no conscience that they are more than a marginal category.
It is then the "modern conservatives" socio-cultural family who has now the most influence on the way the world goes on.